A Case Study Analysis

A  Case Study Analysis (60/100%)                  2700 words

 

Based upon the case study detailing a leadership and change scenario (Tony Hsieh at Zappos), you are required to use the information contained in the case, in tandem with the material presented in the module, to illustrate that you fully understand leadership and change theory and practice.  You are required to respond to specific questions (as follows) and critically analyse the information, as well as making recommendations about the leader and the scenario.

Question: 2

 

Using your understanding of Leadership and Organisational Change, and using the information in the case study, what advice would you give to Tony to help him to continue to create successful changes at Zappos in the future?

30 marks

 

The word "leadership" means exploring and hunting a path for the rest of the people of the community. A leader can make the change by drilling different strategies to beat the competitors. A leader with great vision, creative thinking and the right direction can guide dynamically to his followers. However, Self-management, self-organized skills are core qualities to provide a smooth way in leadership rank.

An effective leader is a soul who does the following:

·         Generate a motivational stuff

·         Engage the peoples through inspiring vision

·         Farsighted visualization for future

·         Builds a team and coach them

·         Must achieve his goals

·         Concerned with interpersonal issues

·         Introduced a new change to the system

Leadership is actually the sum of positive features and skills, and relatively independent. A change in the environment occurs when the admirers inspired by their man when all the responsibilities are done in time. How to tackle problems with sophisticated ideas is the encouraging trait of the leader.

 

How a Leader brings Change in an Organization

By the leader's devotion and innovation, a positive change occurs in the company. It matters a lot how an individual leads his workers rather he may be a CEO or any organ of the corporation. If the organization faces ups and downs, it must tackle all issues in a well-organized way. There are some fundamental directions observed in a leader’s personality to lead the industry.

·         Leadership is the art of encouraging people to achieve a common goal

·         Organizations management by structuring a pathway.

·         Enhance the company sales by his powerful vision

·         Balance the loss and profit from the company income

Different matter dealing in a smooth way is called leadership. An effective leader always became a source of excitement in the success journey of a corporation.

 

Reflection of Tony Hsieh Leadership at Zappos

 

Zappos CEO was passionate to maintain customer care and cultural values with the latest changes. To meet the company needs hiring community to appoint those workers who are like the company purpose. Hsieh managed business matters by advertising, e-commerce marketing to overcome the flood of competitors. At the early stages, Tony was a financial officer at Zappos and after a few years, he leads his company towards the height of the sky.



Nowadays, after the untiring efforts of Tony Hsieh Zappos became one of the leading market produced over 90,000 bags, clothes and other accessories for enormous brands. This happened only by his prolong vision and customer dealing tactics that were not used in online business as before. Zappos built a network that delivers all product data to the sellers, like the price and material of the product. All things are laced with these kinds of manufacturing information to encounter the ultimate response.


Zappos Culture

 

Zappos trying to make a profit in the early years but the company unable to do it. Relationships with employees and by valuing partners and suppliers, Zappos laid a good impact on the industry. All the medical facilities and free lunch for employees offered by their organization. For the development of long-term relationships, Zappos assumed that customers want to take the object with the best services and choice. Zappos offered a 100% return back policy before customer satisfaction. Return policy generates loyalty to the company. By providing the best customer care facilities Zappos became successful to keep 75% of old clients.

 

Company’s Transparency

 

Zappos heartened to share information about the company's values with the customers. Giving clarity to the company framework is a critical part of the organization. The company thought that the whole staff should build an honest relationship with the customers and stakeholders, that’s why Zappos praised by the customers on social media platforms.

Working Atmosphere

 

A well-known organization provides a relaxed environment for its employees. All staff members are more involved in their work and they became more inventive. Works with great potential passed through interviewing and different evaluation steps so that they fit the company's needs.

 

Sustainability

Zappos faced many ethical challenges but the company overcomes all those by creating awareness to the peoples. The company introduced the environment to achieve sustainable goals. Initiatives like the recycling process, gardening is helpful to keep high recommendations to the product.

 

Zappos Future

 

Zappos always devoted to serving its customers and staff. The company reserved a unique culture and continues to magnify the outcomes. The former CEO of Zappos said that “the sky is the limit” for the company and growing and magnifying different categories of the products. Zappos future looks bright when leadership traits are committed to moving in determine the way.

 

Yet, Zappos needs to make sure it endures to focus on its stakeholders and its a long-term idea without Hsieh.

 

Case Study of Cultural changes by Tony Hsieh

 

Tony Hsieh made a different kind of changes that occurs when different technological services are introduced all over the world at different locations. This change brings a profitable outcome for the corporation in the US. Tony made a considerable change in a systematic way. All instructions, rules, and work concerned documents were necessary to report the leader.

In the beginning radical change felt to be challenging in the daily work routine. But the passionate workers did their jobs as a part of the company. Teamwork considered the principal part of the company’s leadership to carry on or to change directions. Zappos undertake the following politics of change by “Tony Hsieh” are



·         Incremental Change

Change based on large or small scales conducted step by step.

 

·         Internal Course Change

Tony presented himself as a great leader in the whole journey of the company by making internal changes.

·         Planned change

Intension to install and getting the desired results are done by proper planning. In this type, systematics models are used to describe the approaches.

·         Sustainable Change

Sustainable cultural change was the burning desire of Hsieh to maintain long-term relations with organs attached to the company.

 

·         Facilitated Change

Facilitated changes are introduced according to the company's needs what should happen as per the company’s budget. Collaborative style matters for the CEO of Zappos that every worker must take part in the organization decision. By the way, the consultative approach is also important in which employees asked for their views about the company’s management.

 

Concluded Observations for Zappos Action Plan

 

Zappos through a well-organized and well-managed organization, but I would like to add my opinion to make the company’s journey more reliable. That motivation, inspiration matters more than anything else, because all this is beyond the money, revenue, and company shares.

 

I would like to recommend that Zappos can manage the basic duties by using the following techniques

• Every member of staff must responsible for his role instead of depending on the team.

• Everyone should give his duties to support and lead the mission.

• As Zappos managed a wide ranger call centre 24/7, then everyone should communicate that is already included in Zappos core values.

Being the largest online shoe company in the world Zappos must do some trustworthy steps. If someone found a lazy worker in his team then he must go to the supervisor or higher authorities to maintain the worker’s workload. As the rule of the job is to fulfil the client’s desire according to the given time so there should be a proper layout for the stressed employee. Since in this modern age IT is like a backbone for any business especially in the case of e-commerce. So Zappos must update their networking system with the upcoming times. There are other two major features that I observed that must retain in the company’s norms are:



 

 

1. Social Chain Development



Socialization is the key to success for any business to keep communication between the staff, clients, and company. How does a company work? Which services are offered by a company?

 

To overcome these issues and to introduce any by-product in-market social organizations are a major source. Socializing is a treatment that increases interaction between the manager and employees. One of the major issues is to provide proper training to the fresher’s in organizations by social interaction. So Zappos should practice diverse methods of socialization for getting the bests results. Effective business socialization can grow an efficient working community as well as the customer community for a longer time.

 

2. Getting Feedback from the Customers

 

Customer feedback is important for a company to introduce more latest and updated designs and the stuff used in the products according to customers' demand. Especially, a hired person may condemn errors. So over tracking feedback, newbies as well the workers can learn more and that what people want from the company. In my opinion, feedback should be considered as positive content to create future potential in an organization.

 

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